Shelf 2 SelfShelf 2 Self
Privacy Policy

Privacy and Data Protection at Shelf 2 Self

This Privacy Policy explains how Shelf 2 Self collects, uses, stores, shares and protects your information when you use our platform.

Last Updated: 23-06-2026

1. Definitions

For this Privacy Policy, Shelf 2 Self, S2S, we, us or our means Shelf 2 Self and persons acting on its behalf. User, you or your means any person who accesses the Website, submits personal information, purchases a Guidebook, registers for webinars, books admission guidance, or uses our Services.

Personal Information means information that identifies or may identify a User, including contact, academic, admission-related, and payment-related information.

2. Scope

This Privacy Policy explains how Shelf 2 Self collects, uses, stores, shares, and protects Personal Information when Users access the Website or use any Service. It forms part of the Website legal terms.

3. Information Collected

Depending on the service used, Shelf 2 Self may collect the following information:

  • Full name, email address, mobile number, and preferably WhatsApp number.
  • Course or subject preference, target universities or colleges, and admission interests.
  • Gender, category such as General, EWS, OBC, SC, ST, or PwBD, and NCWEB or SOL preference where voluntarily provided.
  • CUET UG score or expected score, admission queries, doubts, and counselling details.
  • Account login details, order details, payment status, transaction reference, and access history.
  • Reviews, feedback, messages, form submissions, and communication records.
  • Device, browser, IP address, cookies, website usage data, and technical information.

4. Purpose of Collection

  • Create and manage user accounts.
  • Provide access to purchased Guidebooks and Digital Products.
  • Process orders, payments, confirmations, and access requests.
  • Respond to counselling queries, DU preference list doubts, and admission guidance requests.
  • Send free sample pages, webinar updates, admission updates, and service communication.
  • Improve Guidebooks, Website features, support quality, user experience, and internal operations.
  • Detect misuse, prevent unauthorised sharing, protect intellectual property, and maintain platform security.
  • Comply with applicable legal, regulatory, accounting, tax, and record-keeping requirements.

5. Lawful Basis and Consent

We process Personal Information where we have a lawful basis to do so, including consent, contract performance, legitimate interests, or compliance with legal obligations. By using our Services, you consent to the collection and processing of your Personal Information as described in this Policy.

6. Payment Information

Payments may be processed through third-party Payment Gateways. Shelf 2 Self does not store full card numbers, UPI PINs, bank passwords, net banking credentials, or other sensitive payment authentication details.

Payment Gateways may process payment information according to their own terms and privacy policies.

7. Communication

Shelf 2 Self may contact Users through mobile call, WhatsApp, SMS, email, or similar channels for order confirmation, guidebook access, webinar updates, counselling support, service updates, payment-related communication, and customer support.

8. Sharing of Information

Shelf 2 Self does not sell Personal Information. Limited information may be shared with payment processors, website hosting providers, email or messaging service providers, internal team members, technology vendors, legal advisors, or government and regulatory authorities where required.

9. Data Security

Shelf 2 Self adopts reasonable technical and organisational measures to protect Personal Information from unauthorised access, misuse, disclosure, alteration, or loss. However, no online platform can guarantee absolute security.

Users are responsible for keeping login credentials and account links confidential.

10. Cookies and Analytics

The Website may use cookies, tracking tools, or analytics technologies to improve user experience, remember preferences, understand traffic, maintain security, and improve services.

Users may disable cookies through browser settings, but some features may not function properly.

11. Data Retention

Personal Information may be retained for as long as necessary to provide Services, maintain user accounts, enable guidebook access, resolve support issues, comply with legal obligations, prevent misuse, maintain business records, and enforce legal rights.

12. User Rights and Requests

Subject to applicable law and verification, Users may request access, correction, update, or deletion of their Personal Information by contacting Shelf 2 Self.

Certain information may be retained where necessary for legal, payment, tax, fraud-prevention, dispute-resolution, or legitimate business purposes.

13. Children and Minors

Shelf 2 Self services may be used by students, including minors, for UG admission-related purposes. If a minor uses the Website, such use should be with the knowledge and consent of a parent or legal guardian. Parents or guardians may contact Shelf 2 Self for privacy-related concerns.

14. Third-Party Links

The Website may contain links to university websites, payment gateways, Google Drive folders, Instagram, WhatsApp, or other third-party platforms. Shelf 2 Self is not responsible for third-party privacy practices, content, or security.

15. Policy Updates

Shelf 2 Self may update this Privacy Policy from time to time. Updated versions shall be posted on the Website. Continued use of the Website or Services after an update shall constitute acceptance of the revised Privacy Policy.

16. Grievance and Contact

For privacy questions, correction requests, deletion requests, or grievance redressal, contact info.shelf2self@gmail.com or 9939294408. Working hours are Sunday to Saturday, 9:00 AM to 9:00 PM IST.